Catalogued as lot 3 is Inanga (GB) (Oasis Dream {GB}), the dam of the five-year-old stayer, who also won this year's G2 Qatar Prix Foy on Arc Trials weekend in September. The is the Marquise de Moratalla family that also includes the dual Group 3-placed In Chambers (GB) (Oasis Dream {GB}) and Group 3 winner Roi de Rome (Time for a Change).

Also among the six horses up for bidding is Iresine's three-year-old half-sister Purple Lady (Fr) (Joshua Tree {Ire}), a winner for trainer Jean-Pierre Gauvin at Lyon La Soie Oct. 21.

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The bay, bred on a similar cross to Gun Runner, was a debut winner at Del Mar last August and followed up with a 4 1/2-length victory in the Futurity. Making his sophomore debut in the GII San Vicente S., Pinehurst was a sound second to the talented Forbidden Kingdom (American Pharoah) and made virtually all the running over the testing one-turn mile at King Abdulaziz Racecourse in Saudia Arabia, defeating the well-regarded Japanese raider Sekifu (Jpn) (Henny Hughes).

Pinehurst has three wins from seven trips to the post for earnings of $1,213,500.

Produced by a daughter of MSW Win's Fair Lady (Dehere)–herself a full-sister to MGSW/GISP Graeme Hall–Pinehurst is out of a full-sister to GSW First Passage, the dam of GSW Berned (Bernardini) and First to Act (Curlin), second to Nest (Curlin) in the GII Beldame S. last month. Pinehurst's third dam also includes GISW Harmony Lodge (Hennessy).

“Pinehurst's credentials make him a highly attractive offering,” said Leif Aaron, Fasig-Tipton Director of Digital Sales. “He's a Grade I winner at two, an international graded stakes winner at three and impeccably bred. He should have a broad appeal to racing and stallion operations the world over.”

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“We have several attractive offerings for this Belmont week sale, including a two-year-old half-sister to undefeated GI winner Jack Christopher,  who is expected to run in the GI Woody Stephens on Belmont Stakes day,” said Leif Aaron, Fasig-Tipton Director of Digital Sales. “In addition, we have mares in foal on attractive covers, and some exciting race horses.”

The two-year-old filly, from Mo Town's first crop, sells as hip 1, has been broken and is galloping. She sells as a racing or broodmare prospect.

Others in the sale include:

• Bali Dreamin (Bal A Bali {Brz}) (Hip 3): A three-year-old filly who broke her maiden by three-and-half lengths in a maiden special weight at Oaklawn Park Apr. 15, she is out of a half-sister to multiple GI winner and sire English Channel, and is offered as racing/broodmare prospect.

• Easy Silence (Constitution) (Hip 5): A four-year-old stakes placed filly, who is carrying her first foal by Maclean's Music.

• Got It Made (Uncle Mo) (Hip 6): Five-year-old mare out of a full-sister to multiple GI winner and GI producer Cavorting. She is in foal to current leading third-crop sire Not This Time.

• Malibu Mischief (Goldencents) (Hip 12): Six-year-old stakes-stakes placed daughter of Goldencents from the family of GI winner Stormy Lucy, she is carrying her first foal by Yaupon, and will be the first mare to be offered at public auction in foal to that sire.

Each entry's page features a catalogue-style pedigree, five-cross pedigree, photos, and walking videos. Horses of racing age and racing/broodmare prospect pages offer Daily Racing Form Past Performances, Thoroughmanager past performances, Ragozin speed figures, and race replays. Access to veterinary information and a repository are available on applicable entries.

Location information for entries is also provided, and registered bidders may contact sellers from the entry's page to arrange an inspection or ask for additional information.
To create an account or register to bid, as well as read a list of Frequently Asked Questions, prospective buyers should visit digital.fasigtipton.com.

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Sweet Tea, a $300,000 Keeneland September yearling purchase in 2019, is a full-sister to two-time stakes winner and multiple graded-placed Sound Machine and is also a half-sister to SW & GSP Forever Liesl (Mineshaft). The filly's dual Grade III-winning second dam Lakenheath (Colonial Affair) is responsible for SW/MGSP The Truth or Else (Yes It's True), GSW Decorated Soldier (Proud Citizen) and the SP Fighter Wing (Empire Maker), whose daughter Glass Ceiling (Constitution) won this year's GIII Barbara Fritchie S. and is entered for Saturday's GIII Distaff S. at Aqueduct.

Sweet Tea is bred on the exact same cross as Into Mischief's Grade I winners Life Is Good and Practical Joke and on the cross over Forty Niner-line dams that is responsible for the likes of MGISW Goldencents.

“The Fox Hill Flash Sale was a tremendous success, demonstrating the strength and versatility of Fasig-Tipton Digital,” said Leif Aaron, Fasig-Tipton Director of Digital Sales. “It was a win for all parties, as the purchaser–who actually bred the filly–is thrilled to have Sweet Tea back in his broodmare band.  We are very appreciative of longtime Fasig-Tipton supporter Fox Hill Farm entrusting the sale of such a quality filly with our new digital platform.”

Ten unique bidders battled for the popular broodmare prospect, with more than 150 bids placed during the 50-hour bidding window.

The next Fasig-Tipton Digital Sale is slated for Apr. 21-26. Nominations for that auction are open through Apr. 14.

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“The Fox Hill Flash Sale gives us the opportunity to showcase the versatility of the Fasig-Tipton Digital platform,” said Leif Aaron, Fasig-Tipton Director of Digital Sales. “Sweet Tea is a quality broodmare prospect that should appeal to those actively looking for a filly to breed this year off the racetrack. We are pleased that we can put our digital platform to work for one of Fasig-Tipton's longtime supporters in Fox Hill Farms.”

Bidding on the flash sale, available at digital.fasigtipton.com, will conclude Friday at 2 p.m. EDT.

In addition, Fasig-Tipton continues to accept nominations for its second digital sale, which will be held Apr. 21-26.

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Captain Ginny B, a 4-year-old filly by Uncle Mo, brought the sale's second-highest price of $12,000 from JBS Stable. Consigned by Winchester Equine, agent for Michael Scardina, Captain Ginny B is out of the stakes-winning Big Brown mare Red Sashay and from the family of such graded stakes winners as Halory Hunter and Van Nistelrooy. She was offered as a racing or broodmare prospect.

The one-day mixed August Digital Sale grossed $96,000 for nine horses. Summary results are available by clicking here.

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“It's evolution rather than revolution,” says the company's co-founder Ross Alberto, a racehorse owner who runs a commercial property and farming business in Gloucestershire. 

Alberto launched ThoroughBid last week in partnership with Will Kinsey, the former amateur rider and trainer whose many roles in the bloodstock business include breeder, syndicator, agent and sales consignor.

Alberto and Kinsey have already combined successfully through their Future Bloodstock banner in the purchase of Stormy Ireland (Fr) (Motivator {GB}), winner of the G1 Mares' Champion Hurdle at the Punchestown Festival in May for their FB Racing Club, which offers micro shares.

They spoke with Emma Berry about their plans for involvement in the digital bloodstock sales market, which has recently seen a new world record set for an online auction when Funstar (Aus) (Adelaide {Ire}) was sold by Inglis for A$2.7 million.

TDN: The pandemic has really opened up the digital Thoroughbred sales market, and the established sales companies have either revamped or launched online bidding platforms. Is that good or bad for you as a company which had been planning this sales format since before March 2020?

Ross Alberto: Pre-pandemic, I got involved in owning racehorses alongside Will and I just remember the early days of buying the syndicate horses and going up to Goffs in Doncaster and thinking it was wonderful. I found it fascinating having loads of horses in one place but I found it equally confusing trying to pick your way through the catalogues and then see all the horses and remember them.

So I asked, “Is this really the only opportunity to transact?” Will said, “Well, look, there is [an] online [option] but no one really seems to do it over here.” I thought that had to be the way forward.

Then when Covid came along, and hearing Will's frustration as a breeder and a buyer and seller of horses, that's when we thought it would be a good idea and that if we didn't do it, someone else would. And, yes, the other two sales houses, Tattersalls and Goffs UK, have a sort of duopoly, and they've ended up doing it but actually what it has done is sort of credentialised it. Many vendors and purchasers have actually enjoyed the process of buying and selling online. So we think it is definitely here to stay. Tattersalls and Goffs sort of did it out of necessity rather than desire and then as time has gone on, they've seen that it works. So actually all they've done is given us more conviction to carry on with what we're doing. And there are things that we've designed, that are going to be our USP, that are slightly different to what they will offer. 

[ThoroughBid] is not just a trading platform. Our terms and conditions are nigh on 50 pages long and we've spent a fortune with lawyers to make sure that both the vendor and the purchaser are protected in the process. We want to be seen as the next auction house, but purely online at this stage, which will allow us to control our costs and keep the costs that are incurred by vendors and purchasers to a relative minimum.

TDN: ThoroughBid has been announced as a sponsor of the Racing League, which starts next Thursday. How did you get involved in this new concept?

RA: We met the guys at the Racing League and we thought it was a disruptive young start-up, an enthusiastic business that works well on two folds. One, it fits with what we're trying to achieve. And two, we wanted to show our intent by becoming stakeholders in the industry and putting money directly into something along those lines. Ultimately our investment ends up rippling all the way through to prize-money and into people's pockets.

TDN: When can we expect the first ThoroughBid sale?

RA: We haven't defined a date yet, but it's going to be the end of summer. I would imagine it's going to be in September. It might be that it coincides with the end of the Racing League. We can hopefully speak to all the owners and trainers involved, and try to bring our first catalogue through sometime in early September.

We want to become known for being a company that trades regularly on a certain day. To start with we're hoping once a month, but there's no reason why it won't be every two weeks. Maybe even every week if the demand allows. That's one of our key USPs, flexibility for all, including ourselves and both vendors and purchasers.

Will Kinsey: There's nothing to stop us doing, say, a one-horse sale at the drop of a hat if that's what they wanted, but initially it's one step at a time. We'll hold our auctions on a Sunday. Everyone will know that and can get all their work done in advance. Sometimes the way a physical auction is run isn't the best for every horse in a sale, especially if you're first lot in a sale or last lot and people have not arrived, or they've left already. Obviously this format is much more flexible.

TDN: What's the entry fee for a ThoroughBid sale?

RA: It's £250 plus VAT to enter a horse. The vendor gets 100% of the sale price and there's a 5% charge to the purchaser. They can buy in almost any currency. One of the key things is the speed of the fiscal transaction, which is seven working days, unlike the others who pay 30 days after the end of the auction.

There's no credit. It's effectively taking private sales but making them public, but with the benefit of both effectively selling over the stable door and a public-facing auction. So purchasers are going to have to get used to coming up with the money a little bit quicker, but the point is that the liquidity is there to then hopefully help people get in and trade out of horses quicker.

TDN: What sort of feedback have you had so far?

RA: While people have been positive and optimistic about what we're going to be bringing forward, they say, “Well, how can I buy a horse if I haven't seen it?” The point is you've got the week or 10 days prior to assess them online, get down to your shortlist and then either go and see them yourselves or send your agent, trainer, or vet, because every horse will be available to you. That's part of our terms and conditions. But it's all done from the comfort of the stable. So trainers are not tying up staff too much, and hopefully there's an extra level of engagement there for trainers and studs to actually get people in through their doors and talk about not just that horse but other opportunities that may exist.

WK: Young trainers especially are really excited about it. I think this was coming, online selling was coming before Covid, but Covid has sped that process up. The two sales companies have proven that it works. And we wouldn't be here today if we didn't think it did.

Vendors are now really used to taking pictures and videos of their stock and I think that is going to become the norm. I have found that even at the physical sales it's great to see all that video footage beforehand because I can knock off the ones that I don't want to consider that perhaps before I would have gone to look at. So it really helps me streamline.

TDN: Do you feel there's space in the sales market for a new entity?

WK: There's not just a huge space for online selling, but for a third party. Not that Tattersalls and Goffs don't do a good job, but I think people want another option, and I think they're quite excited by a new company on the block that's offering different terms.

RA: For me as a relatively new entrant to the industry, having been involved in ownership for five or six years, I feel this has to be a fun, engaging process. And I think one part of the racing experience as an owner is the buying and even potentially the selling of the horse. As a company we want to look at that and try to make the user experience even more intuitive and immersive. And I think that we will hopefully connect owners, trainers, agents and vendors in a way that hasn't been done before.

WK: For me, racing has evolved so much even in the time I've been involved, let alone the last 50 years, but selling racehorses has never really evolved in the UK and Ireland. The store dates are still the same and the big sales are in May and June. Well, there's a lot of racing in May and June these days and the days of jump season finishing at Sandown at the end of the season and then National Hunt trainers basically having time off to go and do their business are gone. Time is probably more valuable than ever, so this is where it's a great fit for most trainers. 

Primarily, we've come to this stage from a users' point of view and it's something that, as someone that works in the industry, I feel we need. But as a consignor, I'm still going to be selling horses through Tattersalls and Goffs. I don't want people to think, “Oh, there's absolutely no reason for that.” But for syndicate shares, stallion shares, nominations, all those type of things, there's flexibility.

It's also a showcase for the horse's owner or trainer. If you're selling a horse online it's a good advert for you to sell your stud, your yard, your facilities. Every time somebody fresh comes into the yard it's a great opportunity. They might come in to look at the horse and they might say, “Tell you what, I will buy the horse and I'm going to keep it with you.” 

RA: We're a small business that's going to be effectively a start-up. And we hope to be still here in 10 years' time, hopefully dining at the top table with Goffs and Tattersalls and competing with them. If we can get the support of the industry behind us, then I think there are a lot of reasons to be optimistic. And look, we're trying to keep money in the game, not take it out. So I hope that people will see all the advantages of what we're bringing forward and they'll back us, because we can't do it without the horses.

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“We are excited to announce the 2021 schedule for the Keeneland Digital Sales Ring, which continues to grow the online market and expand the services Keeneland is able to provide its sales clients,” said Keeneland Director of Sales Development Mark Maronde. “The Digital Sales Ring offers tremendous convenience and flexibility for sellers and buyers, who can fully participate in the auction process and present horses for sale regardless of location.”

Keeneland conducted three digital sales in 2020 after developing the technology with the Kentucky-based company Horesco. The auction house will continue to hold its four major live sales in January, April, September, and November.

For more information, visit Keeneland Digital Sales Ring.

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The one-day sale grossed $508,000 for 15 lots, for an average of $33,867 and a median of $11,000. Overall, 69 lots were available for bidding from an original catalog of 79 horses.

Consigned by Taylor Made Sales Agency, Felicita was a $10,000 purchase by Harris Farms last fall at Keeneland November and received a major pedigree update this year when Dayoutoftheoffice streaked to convincing victories in the GIII Schuylerville S. and GI Frizette S. before running second in the GI Breeders’ Cup Juvenile Fillies. She was offered in foal to Taylor Made’s leading freshman sire Not This Time.

“Felicita is the prototype of what really works in the online environment now,” said Taylor Made Vice President of Sales & Marketing Mark Taylor. “I think that it’s going to expand and the online marketplace will gain more traction in the future, but right now what sells is something that has a really current update or something that’s going on in the pedigree to create a sense of urgency, like, ‘Wow, I need to act on this and get ahead of the curve.’ With her being a half-sister to Dayoutoftheoffice, a [potential] Eclipse finalist and on the [GI Kentucky] Oaks trail for next year, from a hot female family with great horses up and down the page and being in foal to Not This Time who’s doing so well, that made her unique and created that sense of urgency.”

Additionally, Taylor Made was able to sell 5-year-old mare Song of Melody (Flat Out), also in foal to Not This Time, for $50,000 to Rose Hill Farm in a sale that suffered from a high number of RNA’s.

“You can see the results, there were tons of buybacks, but we got another mare sold for $50,000, and that was a fair price, about what we were hoping to get,” Taylor said. “Then a lot of the other mares that didn’t get done, we’ve learned from the online marketplace that if you’ve got a chink in your armor, it gets magnified by the extra hassle. People aren’t just standing around the back ring and seeing horses go through and spontaneously going, ‘Well I’m here at the auction, I’ve got to buy five horses, I’m going to buy this one.’ You’ve got to make the conscious effort to sign up, get your credit, send somebody out to the farm to see the horse, check out everything and [the challenge] is breaking through those mental obstacles that are in people’s brains and trying to draw their attention to something.”

Conrad Bandoroff, Vice President of Denali Stud, concurred that updated pedigrees lead to the most attractive offerings in the new world of digital auctions.

“The digital sales platform isn’t going away, and there was a mare who sold for $250,000. We’re going to see more of this,” he said. “You have the new online platform in Wanamakers, and you can capitalize on immediacy, on a race result or an update.”

Bandoroff and Taylor both agreed one of the issues leading to high RNA rates at the initial online sales is that, due to the relative ease with which horses can be entered digitally compared to the costly effort of physically getting a horse to and through an auction ring, there is less built-in incentive for a seller to complete the transaction online.

“What we’re seeing in these early stages is that when people don’t have to ship a horse into a sale, pay the bigger entry fee, or pay the expenses that come along with it, maybe their level of expectation is higher than where the market is,” Bandoroff said. “I think this is why you see so many horses who fail to meet their reserve. People are testing the market, and if they can get this number, they’ll do it, but maybe they’re not getting what they expected.”

“It’s a learning experience,” Taylor said. “Keeneland did a nice job of moving the ball forward and trying to make the product better, but it’s going to be an evolution and we’ve still got a long way to go to perfect the marketplace and get it really seamless. The seller also has to be realistic about the price. Sometimes, because people don’t have to ship the horse, they’ll think, ‘Yeah, I’ll lob it on there and if I happen to get a premium, I’ll take it, otherwise I’m content to just sit tight.'”

Taylor added that improvements to online sales could come in the form of more consistent presentation, and said that the nature of the medium leads to a more challenging, involved selling process for consignors.

“I think from a consignor’s point of view, the presentations on the website ranged from very low grade all the way to really good,” he said. “Having more photos, really good videos, clear contact information for how to reach out and get more information on the horse, and then being able to be proactive [would help]. This is not passive selling, it’s not throwing them online and hoping somebody bids. It’s more like a private transaction, calling people and saying, ‘Hey, we’ve got this horse for sale, it’s on the digital marketplace with Keeneland, you need to go check it out.'”

He also said that while it’s admirable for a digital sale to contain offerings that fit the lower levels of the market, the evolution of the medium could lead to catalogs of more select offerings.

“From Keeneland’s side, this is just my opinion, but if I were them, I’d start with smaller numbers and I would be more selective about what actually went on there,” Taylor said. “I would curate the catalog for things that I thought really would push the buttons of the buying bench out there. It’s a good thing about their culture that they’re trying to help people at all levels move horses. There were $1,000 horses getting sold on there and that was a service to those people selling the horses. That’s to be applauded, but maybe you could separate the auctions that are curated with really nice offerings that check a lot of the boxes. I think we’re all learning and Keeneland definitely moved the ball forward from where they were in the summer when they did it. It was a better product, better experience, better promotion, everything was improved. It’s going to be evolving and we’ve all got to learn and adjust.”

Keeneland’s January Horses of All Ages Sale, which features 1,588 offerings in its catalog, will take place Jan. 11-14 in Lexington with all four sessions starting at 10 a.m. ET.

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