Goffs Group Chief Executive Henry Beeby said, “We are delighted to welcome Privat 3 Money as the new title partner to Goffs London Sale. P3 offer expertise and innovation in a traditional market which very much aligns with the ethos of the London Sale, while there is a natural affinity between P3 and our clientele.

“Anticipation for this year's sale is high, with the international bloodstock community set to reunite in Central London for the first time since 2019, and reports from our agents Jacob West and Mark Player predict significant numbers of American and Australian buyers attending in the hope of securing Royal Ascot runners along with strong interest from closer to home.”

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