This is a 60% increase on 2020 levels that were reduced due to the COVID-19 pandemic. The G1 QIPCO Champion S. will be worth £1.2 million, while the G1 Queen Elizabeth S. boasts prize money of £1.1 million. The G1 QIPCO British Champions Fillies & Mares, G1 QIPCO British Champions Sprint and the G2 QIPCO British Champions Long Distance Cup will each offer prize money of £500,000. The Balmoral H. sponsored by QIPCO sees its purse doubled to £200,000.

Sheikh Fahad bin Abdullah Al-Thani, director of QIPCO Holding said, “We are proud to sponsor QIPCO British Champions Day, the most valuable day in the British racing calendar and are pleased that this year's raceday, which marks the 10th anniversary of our sponsorship, will be run for £4 million. The day has established itself at the pinnacle of the global racing calendar and it is only fitting that the prize money reflect that.”

Added Rod Street, Chief Executive of British Champions Series Ltd., “We are absolutely delighted to have restored prize-money on QIPCO British Champions Day to £4m.

“It is crucial to the long-term future of British racing that we are able to offer globally competitive prize-money and are hugely grateful to our sponsors, Qipco, for making this a reality and for their continued support and commitment.

“Champions Day has always attracted the world's finest racehorses and with such a valuable racecard, we look forward to welcoming the sport's superstars back to Ascot once more on October 16.”

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