The partnership will power the stateside launch of bet365's Advance Deposit Wagering on horse racing, across web and mobile app channels, in U.S. jurisdictions where ADW is accepted.

“This is a tremendous opportunity to partner with one of the premier brands in sports betting and for 1/ST BET to showcase its best-in-class pari-mutuel horse racing wagering experience to bet365's customers,” said Keith Johnson, Chief Revenue Officer, 1/ST TECHNOLOGY.

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Premier Turf Club, LLC, a wholly owned subsidiary of PointsBet USA Inc., today announced a partnership agreement with 1/ST TECHNOLOGY, a business division of The Stronach Group (“TSG”). The agreement encompasses 1/ST's broad portfolio of products and services including 1/ST BET, Xpressbet, Monarch Content Management and AmTote International.

Key features of the deal include:

• PointsBet and 1/ST Technology will collaborate on integration and launch of the one-of-a-kind 1/ST BET online horse wagering product in US jurisdictions where Advance Deposit Wagering (ADW) is permitted.
• Deeply aligns the companies and drives vertical integration across key components of ADW–product, tote, and content management–serving to enrich the PointsBet offering and introduce new bettors to American horseracing.
• Racing customers of 1/ST TECHNOLOGY's currently operated brands, Xpressbet and 1/ST BET, will be introduced to the world of Sports Betting and iCasino via PointsBet products through this unique marketing partnership.

The agreement encompasses a wide range of services and synergies across the companies which is set to deliver a fully integrated, white-label horse betting experience to PointsBet customers. The partnership marks the first time in the United States that a tier-one sports betting company and horse racing company have aligned to power an independently owned and licensed ADW operator.

1/ST BET is a revolutionary multi-featured app with an algorithm based handicapping tool and a fully configurable UI/UX created to introduce new customers to horse racing and betting, as well as support for the most advanced horse racing bettors. The 1/ST BET app was developed to make handicapping and betting fun and intuitive. Its goal is to educate customers to make smarter bets, engage with the sport of horse racing, and complement the on-track visuals and wagering experience. 1/ST BET was successfully launched nationally in May 2019.

Regarding the strategic partnership announcement, PointsBet Group CEO Sam Swanell commented: “Horse racing has a unique role to play alongside sports betting in the United States, and despite already generating over $6.5 billion per annum in industry online handle, we consider it an attractive category on the cusp of further expansion on the back of the ongoing shift from brick and mortar to digital. With PointsBet's mature market Australian racing expertise, and now a strategic partner in 1/ST TECHNOLOGY, we can introduce new and existing customers to a dynamic and interactive PointsBet branded horse betting experience.”

Paul Williams, Chief Executive Officer, 1/ST TECHNOLOGY, added: “1/ST TECHNOLOGY is excited to be partnering with the truly innovative team at PointsBet to bring the great sport of horse racing to a growing customer base across US markets. We are uniquely aligned on a superior product vision as well as the value that this relationship brings to our collective organizations and horse racing industry stakeholders at large.”

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Keith Johnson, Chief Revenue Officer at 1/ST TECHNOLOGY commented, “We are thrilled to win Canterbury Park as a new AmTote customer, and are excited to work with their innovative and forward-looking team as they evolve their wagering paradigm and technology with us. We look forward to staging Canterbury's Northern Stars Racing Festival and the Minnesota Festival of Champions as great additions to our major racing events and hosted wagering pools portfolio for many years to come. We can't wait to usher in a new era at Canterbury Park from the wagering technology evolution perspective, alongside our wider commitment to support Canterbury Park's efforts to distribute its horse racing content and wagering on an international scale. We're confident similar milestone developments can reignite horse racing's consumer economy.”

Pending approval with the Minnesota Racing Commission, the update will take effect in April 2022.

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As CEO of 1/ST Content, Gregg Colvin will work with chief operating officer Jason Wilson to further develop and support the ongoing transformation of the 1/ST Content brands into a modern and cohesive entity to attract and retain a new group of consumers.

Colvin will collaborate with Craig Fravel, Aidan Butler and the 1/ST Racing team along with Paul Williams and the 1/ST Technology team on an integrated strategy to produce and deliver new content offerings, enhanced quality of production and new simulcast distribution platforms for the company's Thoroughbred horse racing and wagering products while continuing to build competitive platforms to service customers in dynamic new ways.

“Gregg Colvin's announcement as chief executive officer of the 1/ST Content group reflects our company's on-going commitment to build forward-thinking, innovative and successful sports-anchored digital, wagering, media and entertainment companies,” said Belinda Stronach, chairman, chief executive officer and president, 1/ST. “Gregg's passion for entrepreneurship, media, commerce and technology, along with his wealth of experience in managing day-to-day operations for billion-dollar media companies and directing media strategy for Fortune 100 companies, will bring deep expertise to strengthen our content offerings as we solidify our position as North America's premier Thoroughbred horse racing content company.”

Colvin is a respected senior media executive who has served in leadership roles at leading global companies such as Fox and Universal McCann. Most recently, he served as Chief Executive Officer of 421 Media, an innovative social media firm that owns and operates hundreds of channels across Instagram and TikTok with a global audience of more than 275 million viewers. Colvin has executed ground-breaking streaming deals and led omni-channel innovations for consumer-focused brands like Sony and Fox.

Aidan Butler, who previously served as president of the 1/ST Content business unit, will continue to be involved to drive and support the synchronization and alignment of the company's horse racing and content platforms in collaboration with Colvin.

“To have Gregg, a seasoned and accomplished media executive who shares our vision for growth and innovation, as part of the 1/ST team is a huge advantage,” said Aidan Butler, chief operating officer, 1/ST Racing. “I see significant opportunities ahead and look forward to working closely with Gregg and the 1/ST Content team to reenergize our existing Thoroughbred horse racing platforms and develop the content assets of the future.”

“I am thrilled to work with Belinda Stronach, Aidan Butler and the entire 1/ST team to establish the 1/ST Content division as the future of content platforms for Thoroughbred horse racing,” said Colvin. “This amazing team shares my passion for innovation; I'm excited to build on the company's forward-thinking approach to sports-anchored entertainment and to reimagine our content offerings as a competitive sports product for a new generation of customers and fans.”

In addition, Colvin will collaborate with Jimmy Vargas and the 1/ST Experience team to support the broadcast production and strategic execution for 1/ST's marquee events, including the Preakness Stakes and the Pegasus World Cup Championship Invitational Series.

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Cedillo, the leading rider during Del Mar's 2019 and 2020 Fall Meets, has won more than 1,400 races during his career and is a popular figure on the Southern California circuit. The multiple Grade 1 winning jockey enjoyed a breakout season in 2020, winning a dozen stakes races, including the G1 Pacific Classic, G1 Frank E. Kilroe Mile and G1 Clement L. Hirsch Stakes.

“Abel Cedillo is a passionate, popular, and savvy rider and his success on the track made him an obvious addition to the 1/ST TECHNOLOGY ambassador team,” said Zachary Leifer, Chief Marketing Officer, 1/ST TECHNOLOGY. “As the Official App of Santa Anita Park – Abel's home track for more than half of the year – 1/ST BET is excited to help connect fans and horseplayers with one of the sport's superstar riders.”

1/ST BET will feature Abel Cedillo in numerous initiatives and promotions, including:

• 'Win When Abel Wins' Sweepstakes during Del Mar in which a 1/ST BET or Xpressbet customer will receive a $100 Bonus each time Cedillo wins
• Exclusive pre-race interviews with Cedillo prior to marquee events
• Opportunity for 1/ST BET and Xpressbet followers to win merchandise autographed by Cedillo
• Cedillo will appear alongside other brand ambassadors in 1/ST TECHNOLOGY advertising

“I appreciate the support of 1/ST TECHNOLOGY and 1/ST BET,” said Abel Cedillo. “1/ST has prioritized the health and wellness of equine and human athletes at tracks across the country and I'm proud to represent their brand.”

1/ST supports many of horse racing's leading charities, including the Thoroughbred Aftercare Alliance (TAA), National Horsemen's Benevolent and Protective Association (HBPA), the California Retirement Management Account (CARMA), Permanently Disabled Jockeys Fund (PDJF), Beyond the Wire, After the Impact and the Florida Thoroughbred Retirement and Adoptive Care (Florida TRAC).

For more information, visit https://www.1st.com/bet

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The agreement provides cutting-edge technology to Turf Paradise, designed to enhance the betting experience for its customers.

This welcome upgrade features year-round simulcast wagering on track and an initial OTB network of 38 locations, a number anticipated to grow back to pre-pandemic levels in excess of 50 in 2021. The new AmTote technology includes the V3000 self-serve terminals and the F3000 convertible teller or self-serve terminal. Services also add the ability to leverage mobile betting through AmTote's MBet® platform.

1/ST TECHNOLOGY's world-class products – AmTote, Xpressbet, 1/ST BET, XB SELECT, XB NET, PariMAX and Betmix – are among the most trusted names in gaming, technology, and horse racing. AmTote technology and services host the majority of racetrack operators in North America and are currently in operation at Santa Anita Park, Gulfstream Park, Saratoga Race Course, Belmont Park, Aqueduct, and Woodbine, among many others, and process more than $15 billion in pari-mutuel and fixed-odds wagering around the world each year.

1/ST TECHNOLOGY already services Turf Paradise fixed-odds wagering through its XB NET business, providing exclusive fixed-odds betting services and distribution for Turf Paradise racing. As the leaders in pari-mutuel and fixed-odds betting on North American horse racing, 1/ST TECHNOLOGY is perfectly positioned to capitalize on the evolving sports-betting scene across a highly-fragmented US landscape.

The capacity to offer players both pari-mutuel and fixed-odds in lockstep shows that these segments can be highly complementary over time, resulting in significant market growth, player education, and product diversification. Ultimately, through wise stewardship and deployment, 1/ST TECHNOLOGY now intends to secure the sustainability of pulsating, high-class horse racing, updating a popular legacy sport for a sophisticated modern audience on a global basis.

Keith Johnson, Chief Revenue Officer at 1/ST TECHNOLOGY, commented: “We very much look forward to ushering in a new era at Turf Paradise from the wagering technology evolution perspective, in addition to our broader agreement to support Turf Paradise's efforts to distribute its horse racing content and wagering on a global scale now encompassing both fixed-odds and pari-mutuel betting opportunities. We're confident these milestone developments can reignite horseracing's consumer economy.

“Moreover, it's fantastic to see AmTote and Turf Paradise racetrack working in unison to return value back to North American racing in these challenging times. Securing this long-term collaboration confirms 1/ST TECHNOLOGY's commitment to the sport and its wider status as the leading international provider of North American racing. This deal is a ringing endorsement of our business model and the combined diligence of our multi-faceted team.

“During the pandemic, North American horse racing has been one of very few elite sports that has been able to maintain both a solid timetable and a high bar for quality and data integrity with rapid-cycling content that can fill any live sports wagering scheduling gaps.”

For more information about 1/ST TECHNOLOGY, please visit http://www.1st.com/technology.

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“We very much look forward to ushering in a new era at Turf Paradise from the wagering technology evolution perspective, in addition to our broader agreement to support Turf Paradise's efforts to distribute its horse racing content and wagering on a global scale now encompassing both fixed-odds and pari-mutuel betting opportunities,” said Keith Johnson, Chief Revenue Officer at 1/ST TECHNOLOGY. “We're confident these milestone developments can reignite horse racing's consumer economy.”

AmTote technology and services host the majority of racetrack operators in North America and process more than $15 billion in pari-mutuel and fixed-odds wagering around the world each year.

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Belinda Stronach, Chairman and President, 1/ST, hosted celebrity guests including, Amar'e Stoudemire (Six-time NBA All-Star Player and NBA's Brooklyn Nets Assistant Coach), Tyga (Rapper, Singer & TV Personality), Jasmine Sanders (Sports Illustrated Cover Model), Denis Savard (NHL Hall of Famer), Brian Poli-Dixon (Artist & Former NFL Player), David Grutman (Groot Hospitality Founder) and Isabela Rangel Grutman (Model).

Colonel Liam owned by Robert and Lawana Low, ridden by the Award-winning Jockey Irad Ortiz, Jr. and trained by Todd Pletcher, won the $1 million Pegasus World Cup Turf Invitational (G1). Odds favorite, Knicks Go owned by Korea Racing Authority, ridden by Award-winning jockey Joel Rosario and trained by Brad Cox, won the $3 million Pegasus World Cup Invitational (G1) and an automatic entry into the 2021 $20 million Saudi Cup. Belinda Stronach presented the winning owners of the Pegasus World Cup Turf Invitational and Pegasus World Cup Invitational with crystal Pegasus trophies provided by the official trophy partner, Baccarat. The winning trainers and jockeys from the Pegasus World Cup Championship Series races were presented with Championship Rings designed by local Miami jeweler, BooDaddy Diamonds.

Despite the limited crowd in attendance, total handle for the 2021 Pegasus World Cup Championship Invitational Series topped $40.7 million dollars, the third highest handle in the race's history, due in part to the success of the 1/ST Bet app. Part of the 1/ST Technology suite of handicapping and betting products, 1/ST Bet uses AI-technology to deliver a user-friendly mobile wagering experience that suits everyone from the experienced horseplayer to the first-time bettor.

“The 2021 Pegasus World Cup Championship Invitational Series was held under much different circumstances then all those that have come before it, but it did not disappoint,” said Belinda Stronach. “Today, thanks to the cooperation of the horsemen, our many partners, guests in attendance and the 1/ST team, the Pegasus World Cup successfully blended a day of safe, world-class Thoroughbred horse racing with a socially distant entertainment experience setting a new standard for events in our sport during the COVID-19 era.”

This year, 1/ST again teamed up with Groot Hospitality to create a socially distant Pegasus Swan Garden pop-up offering guests an exclusive VIP experience in a “Tulum meets Swan” setting. 1/ST also teamed up with Red Rooster Overtown to curate a menu of Southern classics and elevated sips for the racing connections in Gulfstream Park's Flamingo Room. Notorious Pink Rosé, Evian Natural Spring Water and Ferraelle Naturally Sparkling Water kept guests cool under the race day sunshine.

Musical performances took place both at the track and off-site. At Gulfstream Park, Yoli Mayor, the Miami-born semi-finalist on Season 12 of America's Got Talent on NBC, performed the national anthem, and Jakissa Taylor Semple, aka DJ Kiss, provided the beats in the trackside Pegasus Swan Garden. As part of NBC's Pegasus World Cup in-broadcast performance Aloe Blacc, the singer-songwriter of hits including “I Need a Dollar,” “The Man,” and “Wake Me Up,” performed live from Red Rooster Overtown as a tribute to Miami's diverse and vibrant culture.

Since the beginning of the coronavirus pandemic, 1/ST has developed and implemented industry-leading COVID-19 safety measures at its tracks and facilities across the United States. The 2021 Pegasus World Cup implemented strict social distancing protocols and new health and safety guidelines for riders and spectators. On premise attendance for this year's event was reduced to 15% to allow all guests to socially distance accordingly. Thermal sensing cameras at all entrances checked guest temperatures, and masks were required. Cleaning protocols provided regular sanitizing of public spaces, and cashless wagering via 1/ST Bet eliminated the handling of currency.

The medication-free format, for both the 2021 Pegasus World Cup Invitational and Pegasus World Cup Turf Invitational, is consistent with the International Federation of Horse Racing Authorities (IFHA) standards and reflects the commitment that 1/ST made in April 2019 to eliminate Lasix in all graded stakes races in 2021.

As part of 1/ST's mission to prioritize the care and safety of Thoroughbred racehorses before, during and after their careers, the 2021 Pegasus World Cup Championship Invitational Series recognized the Thoroughbred Aftercare Alliance as a charitable partner of choice with a $50,000 donation.

Keep up with the Pegasus World Cup on Facebook, Instagram and Twitter: @PegasusWorldCup #PegasusWorldCup #RunWithUs.

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As Chief Executive Officer, 1/ST Technology, Williams will work directly with 1/ST Racing and 1/ST Content to amplify the company's innovative racing and content programs. He will lead the consolidation of 1/ST's digital businesses to drive revenue for some of horse racing's largest and most recognized racing and gaming brands including, AmTote, Xpressbet, 1/ST Bet, XB Select, XB Net, PariMAX and Betmix.

In addition, Williams will continue his responsibilities as Chief Technology Officer, 1/ST to build on the industry-leading internal and external IT infrastructure that is currently in place at 1/ST. He will focus on strengthening and improving the digital systems that support company-wide platforms to increase cyber defense capabilities, digital efficiencies and innovative customer interfaces.

“Paul's added appointment to Chief Executive Officer, 1/ST Technology, represents the ongoing evolution of 1/ST as Thoroughbred horse racing's premier operator,” said Belinda Stronach, Chairman and President, 1/ST. “I have tremendous confidence in the 1/ST team and their collective commitment to evolving our racing and gaming platforms with continued forward-thinking that will drive our company's growth for the future.”

“As we look to the future of Thoroughbred horse racing and to gaming in general, the opportunities for expansion and innovation are endless,” said Williams. “By structuring the 1/ST Technology, 1/ST Racing and 1/ST Content businesses as congruent brands, we will be able to offer our customers world-class racing and gaming products that reflect the new era in our sport.”

Since joining The Stronach Group, Williams has improved the Xpressbet legacy platform and has successfully engaged a new generation of customers with the development and roll out of the 1/ST Bet app, an innovative mobile platform that has changed the wagering experience for everyone from the first-timer to the experienced horse player.

Williams has a passion for building immersive technologies supported by world-class infrastructure and has led several large-scale global technology teams throughout his career. He formerly served as Chief Information Officer of IBEXGlobal and Chief Information Officer at Cantor Gaming and as Global Director of Trading Infrastructure at Cantor Fitzgerald, LLC.

For more information on 1/ST and 1/ST BET please visit www.1st.com and www.1stbet.com or @1ST_Racing and @1stbet.

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“As we look to the future of Thoroughbred horse racing and to gaming in general, the opportunities for expansion and innovation are endless,” said Williams. “By structuring the 1/ST TECHNOLOGY, 1/ST RACING, and 1/ST CONTENT businesses as congruent brands, we will be able to offer our customers world-class racing and gaming products that reflect the new era in our sport.”

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